On Sale and Marketing Information
We're thrilled to have your show at Theatre Royal Wakefield!
Please see below for information regarding our on sale period, marketing campaigns and frequently asked questions.
On Sale Process
Shows at Theatre Royal Wakefield go on sale in three seasons, Spring, Summer and Autumn.
Shows between January - April will feature in our Spring Brochure, May - August in our Summer, and August - December is our Autumn Season.
Performances will go live on our website on the below dates.
Our on sale periods for 2025 are:
Summer 2025
Monday 17 February - Circle Members
Thursday 20 February - Members Plus
Monday 24 February - Members
Monday 3 March - General Public
Autumn 2025
Thursday 29 May - Supporters Plus
Monday 2 June - Members Plus
Thursday 5 June - Members
Thursday 12 June - General Public
Sales Reports
You will receive a sales report to the email address provided in your contract every Monday morning.
If you do not receive a sales report on the first Monday after general sale for your show, please email caitlin.madeley@theatreroyalwakefield.co.uk to request a sales report set-up/ to add an email address to the recipients list.
Season Brochures
Our brochures are released in line with the above on sale dates.
Your production will have an entry in our brochure, with a production run of 12,500. 10,000 are directly mailed to our key database.
What we require from you:
- 1 image for our brochure, no text or title treatment, 46mm (w) x 90mm (h)
- 100 words of copy
Signage and Print
Once received, posters and flyers will be displayed prominently throughout the theatre in public areas.
Our print requirements are as follows:
- One night shows- 300 x A5 and 15 x A3
- Week runs- 1000 x A5 and 30 x A3
Please avoid sending us more than the specified amount unless specifically requested, we have reduced our print requirements to reduce waste.
Print materials must contain the following:
- Your company name (ie presented by...), full name of the show, dates and times
- Box Office: 01924 211 311
- Book Online: theatreroyalwakefield.co.uk
Please ensure print is with us no later than 8 weeks prior to the first performance.
Our logos are attached below:
We have three external light box posters available on the side of the theatre which look out onto a busy road, illuminated at night and over a meter in height. We offer these on a first come first serve basis for a minimum of 2 weeks at £160 each.
Your performance will also be listed on our What's On Board displayed outside at the front of the building, as well as on Front of House digital screens in our Circle Bar and Box Office.
Digital Marketing / Social Media
We include:
- Entry to the Theatre Royal Wakefield website which averages 40,000 visitors per month, which also includes an online booking facility.
- At least one mention in our e-newsletter (currently just over 30,000 opted-in email addresses.
- One solus e-shot sent to target audiences. (one included, any further priced at 1p per email). This will be sent approx. 1 month prior to the first performance.
- At least one mention on our social media pages should ticket sales need it. Support on our social media channels will be done as standard and doesn't need to be requested unless there are specific requirements.
- Social media ads can also be arranged through us: contact us with your budget, preferred copy and image. Please note there is an administration fee of 20% to be taken from the total spend – this will be charged on settlement.
Provision of a high range of high quality digital assets will increase the amount of social media that we can offer.
Any optional paid advertising organised through Theatre Royal Wakefield will be added to your final settlement.
Commonly Asked Questions
Unfortunately no, our on-sale periods are strategically aligned with the seasonal launch of our shows. Therefore, unless there are exceptional circumstances, we must adhere to the same on-sale timelines as all other shows within the season. This approach ensures the smooth facilitation of our member priority booking, events, and overall season launch activities. Any early on sale negotiations should take place prior to contracting, with our Programme Manager, Emma.
Do you offer any marketing contra?
We do not, however, as outlined above we do offer plenty of activity at no added cost.
Your main marketing contact is:
Caitlin Madeley
caitlin.madeley@theatreroyalwakefield.co.uk
Communications & Administrations Officer
For Programming/ contracting queries please contact:
Emma Proctor
emma.proctor@theatreroyalwakefield.co.uk
Communications & Programme Manager
Head of Communications & Programme
Kealey Woodward